Sapphire Coast Destination Marketing has announced the launch of Ride Sapphire Coast, an immersive series of industry development masterclasses designed to assist local tourism operators on capitalising on the exciting new track development in Eden and the growing popularity of the Tathra mountain bike trails.
SCDM Tourism Manager Rhys Treloar said now is the time to roll up the sleeves and get ready to capitalise on this unique opportunity as construction of Stage 1 of the $4.5 million Eden Mountain Bike Hub nears completion.
“From understanding the mountain biker through to developing bespoke mountain bike tourism experiences, we have assembled a highly skilled team of mentors to work with anyone wanting to capture this market,” Mr Treloar said.
“We see this series as a must for anyone wishing to make the most of this multi-million dollar and growing market.’’
With keen Canberra riders located on the Sapphire Coast’s doorstep, Rhys Treloar said interest is already high from mountain bikers wanting to visit Eden.
“The number of mountain bikers looking to travel to new and exciting destinations with purpose-built trails and mountain bike friendly offerings is exploding,” Mr Treloar continued.
“We already have amazing trails in Tathra and see the number of mountain bike visitors growing year on year. With the addition of the Eden trails, we have a unique opportunity to put the Sapphire Coast on the map as one of the best mountain biking destinations in Australia. And the phones are already ringing with interest in Eden very high.”
The Ride Sapphire Coast program commences in early March with two initial workshops in Eden and Tathra. These workshops will be followed by an immersive, full-day product development masterclass for those wishing to dig deeper and take their business or ideas to the next level. The series will be rounded out with ongoing one-on-one mentoring support to select businesses.
The program is part of SCDM’s Sapphire Coast Tourism Future program and funded by the Commonwealth and NSW State Government.
For more information or to register to attend one of the workshops visit scdm.net.au/tourism-future or email Rhys Treloar at rhys@sapphirecoast.com.au
Above: Damian Breach, courtesy of Sapphire Coast Destination Marketing
Above: Eden - David Rogers Photography
