This week will see Eurobodalla Tourism do the next big reveal on their latest advertising campaign slogan that has come as a result of being forced back to the drawing board when Gippsland Victoria beat them to the post with their'All kinds of Wonderful' marketing.
Above: 'all kinds of wonderful' has been withdrawn following the revealation that Gippsland Tourism pipped Eurobodalla at the post on the slogan. It is now understood that Eurobodalla will retreat to a nature based slogan reflecting the longstanding #NatureCoast theme and will continue to use 'Eurobodalla' It is understood that, based on a vox-popoli survey of a Sydney railway platform, where 37% of people asked said they knew where Eurobodalla was, it was decided to retain the word "Eurobodalla" in the marketing of the region with a new replacement campaign to be developed and centred around nature returning to the days of the region calling itself the Nature Coast. Council Tourism has been more open in regards to their admission that the #unspoilt they associated themselves with along with Shoalhaven and the Sapphire Coast was not working with any flow though to Eurobodalla as most #unspoilt visitors attracted by the campaign found themselves happily catered for in #shoalhaven. Presently their website still promotes: Unspoilt Eurobodalla. Discover our 83 beaches, the islands, rivers and lakes, heritage towns, coastal villages and vast tracts of nature reserves, wilderness and wildlife. With the failed #unspoilt outcomes expected a new marketing push that is supported with considerable funding from Destination NSW Eurobodalla Tourism commissioned consultants to re-brand the area resulting in a grand reveal in early June of the 'Eurobodalla - all kinds of wonderful' slogan. Unfortunately for Eurobodalla that slogan had to be replaced as Gippsland Tourism 'got the drop' on Eurobodalla and launched their own 'All kinds of Wonder' in May relegating Eurobodalla to now return to a nature themed approach reflecting the same #NatureCoast appeal it marketed of the region over two decades ago. The new brand launch will no doubt see Council's consultant Tourism guru Meredith Wray return to area bringing with her representatives of Destination NSW in what should be an interesting reveal that will hopefully see Council finally put something in place in readiness for the coming tourism season. Whilst the 'All kinds of Wonderful' campaign was marketed at the region being 'open for business' year round with so much to discover by way of local produce, local markets, cycling, kayaking etc those in the local tourism industry who have seen the evolution of the campaigns over three decades continue to question the inclusion of 'Eurobodalla' based on their own tried and tested research that very few visitors actually know where Eurobodalla is defined by boundaries. It will be interesting to see what is revealed. Hopefully it will be a step ahead in promoting the area and will provide an answer to the oft asked question.... "So where the bloody hell are you Eurobodalla ?"