Putting South Coast on the map at key Australian Tourism Event

The South Coast Tourism Industry Association (SCTIA) has driven an industry first for its members and the whole South Coast tourism industry at the key Australian Tourism Exchange (ATE23) event being held at the Gold Coast this week. The event will bring together Australian tourism businesses, tourism wholesalers and retailers from around the world, to conduct scheduled business appointments and participate in key networking events. The Exchange also provides international buyers with the opportunity to experience Australia’s tourism offerings first-hand through pre- and post-event familiarisations.

Around 1,500 Australian seller delegates and 650 buyer delegates from over 30 countries are expected to attend ATE23.

For the first time, the South Coast will be mixing it amongst the heavyweights of global tourism in pushing its tourism offerings as the region continues to grows its global recognition as one of the most beautiful places in the world.

Above: "The South Coast NSW Tourist Drive". The South Coast Tourism Industry Association map will be used at tourism industry trade shows, visitor centres and SCTIA member businesses to enable trade and consumers to understand travel times, experiences and locations on the South Coast NSW.

Key South Coast Tourism Industry Association members will join association officers and board members at ATE to help educate the industry to show why the South Coast has become such a hot topic in tourism industry circles.

Association president Michelle Bishop said “We are delighted to be at ATE for the first time in 2023 as this is the seminal tourism event in the Australian calendar. The secret is out and so our task now is to show the industry why our members products and offerings are so unique.”

Association board member Libby Cupitt of Cupitt’s Winery said “The interest in the South Coast is exploding now that people realise how unspoilt the region is. We have remote wilderness, the best beaches in Australia and the most beautiful National Parks. But increasingly we have a sophisticated market-ready tourism industry that is ready to serve global markets”

Cornerstone South Coast Tourism Industry Association member, Alloggio CEO Will Creeden, said “We are proud to join the South Coast Tourism Industry Association at ATE23 this year. We are sure that this is just the beginning of something very special for our region as the whole industry awakes to the opportunities we can provide.”

The South Coast Tourism Industry Association (SCTIA) was only launched in late 2022 and is already attracting many of the key players in the region’s tourism industry as members. SCTIA aims to conduct advocacy on tourism policy and to run programmes, networking events and education for its members across the three Local Government Areas (LGA’s) in its region of Shoalhaven, Eurobodalla and Bega.