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New wayfinding signs not lost on tourists


In anticipation of easing travel restrictions, preparations for the return of tourists to Eurobodalla continues with the installation of around 70 new directional signs.

Since August, Eurobodalla Council’s signage crew have installed signs that point the way to around 30 of the shire’s prime destinations; predominantly beaches, lookouts and walks. Council’s tourism manager Tim Booth said the directional blue signs would guide tourists to favourite locations.

“The community told us the beautiful beaches and lookouts of George Bass drive were a priority for better signage, so we’ve concentrated there so far. Many of the signs installed to date are the direct result of feedback from locals,” Mr Booth said.

The wayfinding signs are a part of Eurobodalla’s tourism wayfinding and signage strategy. Mr Booth said work to install the blue signs had slowed when efforts to replace bushfire-damaged signage across the shire took priority but was again underway.

“When we come out of pandemic restrictions, these signs will help tourists enjoy and explore Eurobodalla,” he said.

Council’s manager of strategic planning Liz Rankin said the wayfinding and signage strategy was adopted by Council in December 2018, and included new town and village entry signs, tailored to capture the essence of Eurobodalla and acknowledge its diverse landscape and history.

“The entry signs will include a laser-cut image of Umbarra – the black duck – as a totem for all people in Eurobodalla shire, with Yuin artist Tereasa Trevor engaged to develop the design in accord with Eurobodalla Council’s tourism wayfinding and signage strategy,” Ms Rankin said.

“COVID-19 has brought challenges in finalising the design, which should be done by the end of the year, alongside the signage style-guide. The strategy prioritises replacing aging entry signage at the shire borders and villages.

“To begin the entry-sign rollout, we’ve applied to the NSW Government for a $157,000 grant to install signs for both Eurobodalla and the village of Mogo. We should know if we’ve been successful in the next few weeks.”

The tourism wayfinding and signage strategy has been part funded by the Australian Governments Building Better Regions Fund. Council will continue to apply for grants to implement the strategy. For more information, visit https://www.esc.nsw.gov.au/inside-council/project-and-exhibitions/major-projects-and-works/tourism-wayfinding-and-signage-strategy-project or contact Council’s strategic planning officer Angie Radford on 4474 1202 or angie.radford@esc.nsw.gov.au

Above: Eurobodalla Council’s strategic planner Angie Radford with signage crew John Dragisic, Tom Towers and Daniel Weekes, and tourism manager Tim Booth stand by one of the recently installed directional signs.

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