Mackay Park project: Brand peek and naming ideas


Eurobodalla residents have an opportunity this month to put forward names for three spaces in the new aquatic and arts centre in Batemans Bay, and get a peek at the centre branding.

The centre is due to open in February 2022, and brand specialist CITIZEN has been engaged by the Council to develop the branding and marketing.

Earlier this year the community heard about the three-tier branding approach, and the proposed name ‘Bay Pavilions’ for the centre.

The Yuin Theatre, Clyde Gallery and Garungadj water slides have been named following the initial community engagement.

Now residents are now being asked to offer up suggestions for the name of the theatre bar, the poolside kiosk, and the 25-metre pool.

A survey opens tomorrow and can be accessed from Council’s website and via a pop-up display in Batemans Bay’s Village Centre. The display will showcase the brand concepts developed to date and show how they might appear in advertising and promotions.

As well as asking for naming ideas, the survey also seeks information to guide the centre’s marketing – from which social media platforms respondents use, to how they find out about upcoming events.

The survey and the display at the Village Centre open on Thursday 15 April and close on Sunday 25 April.

Visit esc.nsw.gov.au/mackaypark for information about the project and a link to the survey. The pop-up display is located in a shopfront opposite Kmart in the Village Centre.


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