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East Coast Radio launches eCommerce solution helping local businesses

To respond to the urgent needs of Far South Coast businesses, East Coast Radio (2EC and PowerFM), is offering a great on-air and eCommerce start-up pack, partnering with affiliate Sparx Digital.    East Coast Radio General Manager Jane Edwards said she was excited to announce the eCommerce and radio package launches today. "We're excited to announce that with partners Sparx Digital, we have developed a solution for our businesses on the Far South Coast, which is proven to maximise the return on investment.  "It's been on the list of things-to-do for many local businesses, but the COVID-19 crisis has made the jump to online trading more important than ever...and the good news is eCommerce is not just for product-based businesses, but for service businesses also. "The benefits are huge including:  Protecting your customers and staff Continuing to trade and maintain your customer loyalty  Have increased reach and secondary revenue stream after COVID-19 rules are relaxed  "We have made it very affordable as we know things are tight, but we know if we don’t provide a solution, businesses we know and love may face a more uncertain future," Jane said.  Sparx Digital's Jenna Black said the package combines an affordable entry-level eCommerce website to get businesses transacting online, paired with radio advertising to promote the website and drive traffic.  "We're seeing businesses innovate at a rapid rate and we don't want anyone left behind. This is a timely and affordable solution to establish local businesses in the online trading space, allowing them to bring in revenue immediately."  Jenna said Sparx Digital works with product and service-based businesses, from butchers, cafes and restaurants to services where people buy blocks of time, such as tutors, hairdressers and even dance instructors.   Batemans Bay small-business owner and East Coast Radio advertiser Bev from Go Vita said she was in the process of establishing an online store with her own web-developer just prior to the COVID-19 restrictions, and said her customers have been greatly appreciative.  "Our customers now have the opportunity to browse online and some have even found products they didn't know we had. I've been blown away with how grateful they are that we are still open and still offering our service."

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