At next week's Council meeting Councillor Lindsay Brown of Narooma will be asking "What can we do to promote the opportunity for people to move to Eurobodalla?" "The post COVID world has seen changes in work e.g. working from home." The staff have responded by advising him that a number of trends have emerged through the Covid-19 pandemic isolation period suggesting that there has been a rapid and large-scale shift across many industries towards working remotely. On Tuesday he will be advised that organisations are investing in remote working technology and infrastructure; and that the popularity of virtual communication platforms has surged with the response from staff saying: "Working remotely during the coronavirus crisis has quickly become the new norm, and one that won’t dissipate quickly – rather, remote working (both part-time and full-time) will rise across all industries." "This will include industries such as financial services and the public sector, which have typically been office-bound and challenged by remote working at scale. Work will be regarded as a thing you do, rather than a place you go. Leaders will step-up and adopt a far more flexible approach to understand and work with the personal circumstances of their employees." Excitedly the staff response continues with "The 5G rollout will boost internet speed and reliability across the country, further expanding the possibilities of a remote workforce. One of the question leaders are now asking is what all this means and will this have an impact on the choice of where to live that gives workers the right balance of space and local service and amenities." This staff response saying "One of the question leaders are now asking" will no doubt please the ex-mayor who is already looking at the September 2021 council elections and trying to put to bed preferential deals with the other councillors who intend to stand again. According to the response proved by staff to the question "What can we do to promote the opportunity for people to move to Eurobodalla?" they say:
"The Real Estate Institute of New South Wales is expecting regional areas to do well in the longterm as a result of the pandemic and planning academics are suggesting that governments would need to invest in regional areas to make the most of a post-pandemic migration. There is a suggestion that a new wave of tree and sea changers could boost regional economies, but more would need to be done to attract younger, working demographics." At this point the responses drifts into double-speak "The Eurobodalla has a strong strategic framework to support growth and provide places and spaces to attract new residents. Council needs to continue to pursue its strategic economic agenda as articulated in the Draft Local Strategic Planning Statements and Advancing Eurobodalla (Economic Development Strategy 2019-2028) to support growth and to foster great places for people to live and work." The staff response then continues "A key part of being able to attract newcomers to the shire will be ensuring the services, housing choice, attractiveness of our main towns, health, education and transport options are well developed and on a par with other regional centers that actively work to attract tree changers." NOTE: While the staff might respond in such a way and say the "key part will be ensuring the services, housing choice, attractiveness of our main towns, health, education and transport options are well developed" they fail to expand that the key points of services, housing choice, health, education and transport are out of their hands and that the only role they can offer is around the "attractiveness of our main towns". The staff response goes on "Acknowledging the importance of continuing to develop the shire, marketing and promotion can be used to encourage people to make the move to our region. Using digital media is one way to share engaging content." Now we get down to the crux of the matter and wonder if Councillor Brown's "Question on Notice" is actually a Dorothy Dix round-about way of bringing to the chamber the idea to approve a marketing campaign. Read on with the next section of the staff response to Clr Brown's "Question on Notice". The staff say "There is an opportunity to investigate the development of a digitally based promotional campaign that focuses on the lifestyle on the south coast and the advantages of choosing to relocate to our shire. The basis of a promotional campaign exists with the already developed Invest Eurobodalla website." "A digital campaign can be undertaken utilising Council’s current social media framework (corporate website and Instagram) that links people back to the Invest Eurobodalla website. "Specifically, it is proposed that council could undertake a social media based campaign, running the ads with a clear statement about being able to work remotely in a growing community and showcasing what Eurobodalla has to offer in work life balance. "A campaign would comprise the following elements. Channels: Corporate Instagram and Facebook Target Market: Sydney, Canberra, Melbourne 30-50 years old Media: Images and preferably video showcasing why working from home in Eurobodalla is better than working from home anywhere else. Call to action: Invest Eurobodalla website Ads could track information from anyone that clicks on the ad and goes to the website. The staff then advise "After a month this would be considered our active audience and we can target them with more compelling information about living and working in Eurobodalla, whilst continuing to run the beginning ads into the same markets. The staff response concludes "The hardest part about a campaign like this is the uncertainty around determining who would be willing to move from a capital city in our target market to Eurobodalla. So there would need to be some consideration given to an ongoing budget to support ongoing marketing in the longer term. However, as a short term proposition a budget of around $7,000 to $10,000 would support creation of a video, updates to Invest Eurobodalla website, and delivery of advertisements. and there you have it ..... let's see how they vote.
VIDEO: all kinds of marvellous