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ABC South East: a fresh new website

ABC South East has launched its new website that make it all the easier to navigate, to catch up on news articles and to listen to archives.


Above: The fresh look of the ABC South East website makes it easy and a pleasure to keep up to date with local and regional news For many in the South East ABC radio is their connection with the region and to learning what is happening at a local and broader level from community to politics, farming and education with local happenings announced and celebrated. Over recent years the ABC has suffered considerable cutbacks that has resulted in regional stations needing to expand their reach and diversify their content. Fortunately for the South East we have seen our own local ABC go from strength to strength providing the essentials of quality community focused content. In an ever changing landscape of media ABC South East has also embraced social media as an effective way of extending its communication and inclusion. Below are the Face Book statistics for today (August 8th, 2019) that compare the effectiveness and the engagement that ABC South East has compared to the local ACM media mastheads of the Bega News, Bay Post and Narooma News. Of interest and refreshingly so is the statistics on the reach and engagement that About Regional and the Beagle have, especially when you start to look at the number of followers each has. Add to the mix 2EC who are also making positive in-roads into social media. The low numbers for the ACM accounts, relative to the number of followers each has, might reflect their demographic that enjoy their news via more newspaper rather than online.

Above: While ABC South East holds its position in local social media rankings it is of concern to see once traditional local mastheads 'dropping the ball' With ACM mastheads now under new ownership, the concerns that were held around the future of our South East newspapers from Ulladulla to Eden, with speculation of consolidation into one or two offices and wider sharing of articles and editorials, are coming to fruition. It is inevitable however that such a move will lead to an overall dilution of local nitty-gritty township news that we are already beginning to see. Based around those concerns of dilution (or the possible closure of local mastheads) it is reassuring to see the ABC South East remaining at the top as a local news provider and to also see the efforts of Ian Campbell and his About Regional team rewarded as they make solid inroads into the South East as part of the Regional Media Group. As for the Beagle .... we just keep beagling along playing our own part as best we can.



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