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Sapphire Coast giving summer visitors a safe and extended summer

A simple, effective and affordable tourism booster. Tathra Beach is the only community south of Mollymook offering endless summer safety. This February when the flags are packed away on all other beaches, the Australian Life Guard Service will keep them flying high on Tathra Beach.

Working with the volunteers from the Tathra Surf Life Saving Club, Tathra Beach will have life guards on duty seven days a week until February 26.

The tragic drowning deaths of 21 people in NSW waters during the 2016/17 school holidays has reinforced this grass roots extended summer safety campaign.

The cost of keeping paid life guards on the golden sands of Tathra Monday to Friday during February is in excess of $10,000, a cost shared between seven business houses.

Sponsors include: Tathra Beachside, Tathra Beach House Apartments, BIG4 Tathra Beach Holiday Park, Tathra Beach Bowling Club, Bega Valley Motors PTY LTD, Tathra Chamber of Commerce and Bega Chamber of Commerce.

This is the third summer where the local business community has chipped in to keep the red and yellow flags flying past their normal end of January deadline. In an excellent promotional campaign for the area the Visit Tathra website and the Sapphire Coast NSW social media site are extending summer and offering value accommodation options and holiday ideas and activities under the banner of ‪#‎endlesssummersafetyonlyattathrabeach‬ February might just be the perfect time to take a holiday down south and explore the coastal road from Bermagui to Merimbula taking in a performance at the Four Winds along the way.

Above: photos by permission of

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