Councillor Lindsay Brown has given notice that at the Ordinary Meeting of Council on 28 July 2020, he will move that Council allocates a budget of $10,000 to undertake a digital marketing campaign aimed at encouraging people to relocate to the Eurobodalla.
The Councillor says in promoting his idea "A key part of being able to attract newcomers to the shire will be ensuring the services, housing choice, attractiveness of our main towns, health, education and transport options are well developed and on a par with other regional centers that actively work to attract tree changers. Acknowledging the importance of continuing to develop the shire, marketing and promotion can be used to encourage people to make the move to our region."
"Using digital media is one way to share engaging content."
The proposal is that council could undertake a social media based campaign, running the ads with a clear statement about being able to work remotely in a growing community and showcasing what Eurobodalla has to offer in work life balance.
A campaign would be promoted via Instagram and Facebook to Sydney, Canberra, Melbourne 30-50 years old with images and video showcasing why working from home in Eurobodalla is better than working from home anywhere else.
A report to Council next week says "The hardest part about a campaign like this is the uncertainty around determining who would be willing to move from a capital city in our target market to Eurobodalla. So there would need to be some consideration given to an ongoing budget to support ongoing marketing in the longer term."
"However, as a short term proposition a budget of around $7,000 to 10,000 would support creation of a video, updates to Invest Eurobodalla website, and delivery of advertisements."
Clr Brown will be recommending to his fellow Councillors that Council allocate a budget of $10,000 to undertake a digital campaign.
The suggestion prompted a suggestion by Councillor Maureen Nathan that Eurobodalla could set up an organic semi-autonomous zone with its own borders, rules and community as a way to encourage new residents to the area. She plans to bring a report to Council on the idea.
Be sure to send Councillor Brown some of your ideas for Facebook, Instagram and video. There is $10,000 up for grabs if they put it out to a consultant :)
