A txt from 0444 444 444 is NOT SPAM: It is the Police

The NSW Police Force is now using geo-targeting to locate high risk missing persons, sending emergency alerts to mobiles in the area where the person went missing.
 

Police remind you that if you receive a text message from 0444 444 444 this is an official alert to seek your assistance. This text will provide you with information and a link to an image.